Our Yachting Press Office combines expertise in niche journalism with Lifestyle and the International Boutique PR network
Communication is a need, nobody can avoid it.
How you do it makes the difference.
Boating is a luxury product and, consequently, press office activities cannot be limited to specialist magazines but must include lifestyle and obtain coverage in target publications that set trends in fashion as well as in design, in an integrated communication mix aimed at the target market. A yacht is among the most luxurious pleasures: it represents an international status symbol and, as such, the communication strategy must take this into account together with the specific dynamics of the contemporary luxury market.
To reach the selected target audience communication must be fluid and specifically tailored.
In the age of digital communication, the press office world has been able to adapt to new scenarios and continues to be crucial, remaining the most requested service. In today’s historical context where unfortunately for the time being personal contact is restricted, it has become crucial to identify innovative, seductive and creative approaches to communication. Consequently, the impact of wording and images has become increasingly more powerful.
In this regard, Encanto is pleased to inform you that its Yachting Section is fully operative, with a number of new international communication projects that are customized and tailor-made, exactly like the luxury yachting world.
Encanto Public Relations is linked to Pr Boutiques International, a global network present in 45 countries around the world that specializes in communication and media relations, for those requiring a carefully targeted and diversified strategy.
A team of professionals collaborate with the agency to strategically assess customer needs and innovate the portfolio of services by combining Media Relations with Augmented Reality projects, 3D Video, Video Mapping, and the directing and scenography of real and virtual events.
For its Yachting Department, Encanto avails itself of the expertise of Désirée Sormani, a journalist in the nautical sector and yacht design, with over 30 years of professional experience and collaboration with the most prestigious nautical, design, architecture and lifestyle magazines.