Encanto PR “adopts” Bienno, the Italian village that welcomes 50 artists from around the world every year

Encanto PR   has confirmed, for the second consecutive year, its commitment to supporting Bienno Borgo degli Artisti 2.0, renewing its pro bono collaboration for the project’s communications and press office activities. The initiative was recently selected among the winners of the 2026 call promoted by Fondazione Italia Patria della Bellezza.

This significant achievement strengthens not only the cultural value of the project, but also Encanto PR’s ability to identify, support and enhance initiatives with a strong cultural and territorial impact, making a tangible contribution to their strategic growth and recognition on the national stage.

The renewed partnership forms part of the Foundation’s support programme, aimed at strengthening projects capable of promoting and celebrating Italian beauty through culture, innovation and local heritage. Within this framework, Encanto PR reaffirms its role as a strategic partner, offering its expertise and vision to amplify the story of an initiative that, over the years, has transformed the village of Bienno into a landmark for contemporary artistic research.

Indeed, Bienno Borgo degli Artisti 2.0 was created with the aim of fostering dialogue between contemporary art, local communities and the surrounding area, welcoming Italian and international artists each year for creative residencies in the heart of Lombardy. It is an immersive experience set within a place of extraordinary historical and symbolic significance, closely linked to the prehistoric rock engravings recognised by UNESCO.

One of the initiative’s defining features is the permanent legacy left by the resident artists: at the end of each residency, every participant donates an original artwork to the community, helping to build a public collection that enriches the cultural heritage of the village and strengthens its artistic identity.

The project is led by artistic director Cinzia Bontempi, who also curated the compelling group exhibition Periferia, held in Milan during April and May. The exhibition featured a selection of works created during the artistic residencies, reinforcing the curatorial continuity between the residency experience and its exhibition in an urban context.