Panasonic Solar, the eco-friendly liked by the media
The power of cross-media advertising, between traditional media and social networks, allowed Panasonic to reach an exceptional number of potential customers. Success came from the very launch of the traditional and social media press releases concerning a new online service for energy saving and, indeed, there was no lack of compliments from our client, Panasonic. The Japanese multinational has in fact launched an interactive platform that allows to simulate – instantly and free of charge – the installation of solar panels on your rooftop.
The platform is called “Simulate your Solar System”. It uses a Google Maps app and lets you draw the available roof space on a satellite image, then calculates the savings you could potentially achieve.