Encanto PR in Sanremo: podcast room and live radio broadcasts from the Ariston balcony

The Sanremo Music Festival is Italy’s flagship entertainment event and a natural communication platform for businesses. For the 2026 edition, we chose to be present with a dedicated space at Casa Sanremo, designed for our clients and set up as a podcast room for in-depth discussions with clients and partners taking part in the festival.

Our proposal also included interviews with Deejfoxradio from the “Balconcino dell’Ariston”, a live broadcasting space overlooking the entrance of the Ariston Theatre in Sanremo, where guests could also enjoy an excellent aperitivo with a VIP view of the artists competing in the festival. Dedicated content creators and lunches with journalists further expanded our clients’ visibility during the event.

However, the initiative that moved us the most was taking part in the Sanremo week organised by the Liceo Musicale Cassini, which during the festival hosts concerts, performances and talks. Bringing clients to speak inside the magnificent 19th-century villa that houses the school, surrounded by the energy of music and the students’ voices, was a real adrenaline boost for us too.
Article on the initiative

Last but not least, in the school’s main hall we were given the opportunity to organise a workshop with accredited vocal coaches on the importance of voice usage in the workplace.

Casa Sanremo is first and foremost home to the Festival’s press room, making it the ideal location for a dedicated agency space. First-hand coverage of the Festival by journalists who have followed it for years is always full of behind-the-scenes stories and curiosities that make the trip worthwhile. Dining in their company allowed our clients to experience the Festival from an entirely different perspective.

Casa Sanremo also features a ground floor open to the public, hosting at least ten radio stations, including RAI. Companies showcase their brands there, while dozens of emerging singers perform or take part in educational workshops. Access to the two upper floors is reserved for badge holders — badges we provided to our clients — and the spaces are divided into elegant lounges dedicated not only to music, but also to industries such as cinema, food and tourism.

It is also home to the studio of Radio Casa Sanremo, the official broadcaster of the event, where our clients were interviewed.

Balcony Above the Ariston
Sanremo 2026 sees the launch of “Il Balconcino del Festival”: a hospitality space overlooking the Ariston Theatre that transformed brand presence into storytelling.

In partnership with Nientedimeno, this new format offered a selective and carefully curated setting at the heart of the festival: a place designed for connection, content creation and a privileged vantage point, tailored for companies, artists and key figures from the creative world. The opportunity to take part in a VIP-view radio interview further enhanced our proposition with a touch of celebrity appeal. A good glass of wine and a selfie did the rest.

The Cassini Music High School

The Liceo Musicale Cassini also “hosts its own Festival”, with every class actively contributing throughout the week to create performances worthy of the occasion. The school orchestra and singers perform across the city, while lessons alternate with talks featuring artists, directors and special guests.

Companies can also take part, provided they present topics aligned with the school’s educational programme.