{"id":99,"date":"2017-01-11T16:18:00","date_gmt":"2017-01-11T16:18:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/uncategorized\/crossmedialita-impariamo-da-warsteiner-bier\/"},"modified":"2020-11-23T11:11:49","modified_gmt":"2020-11-23T11:11:49","slug":"crossmedialita-impariamo-da-warsteiner-bier","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/","title":{"rendered":"Crossmedialit\u00e0? Impariamo da Warsteiner Bier"},"content":{"rendered":"<p><span style=\"background-color: white; color: #766d6d; font-family: &quot;helvetica neue&quot; , &quot;helvetica&quot; , &quot;arial&quot; , sans-serif; font-size: 12px; line-height: 14px;\">LA PRIMA GUIDA SOCIAL DI BERLINO, PREMIATA DAI GIORNALISTI<\/span><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s1600\/13041131_719832661453653_3084255261356938108_o.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" src=\"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s640\/13041131_719832661453653_3084255261356938108_o.jpg\" width=\"640\" height=\"395\" border=\"0\"><\/a><\/div>\n<p><span style=\"background-color: white; color: #766d6d; font-family: &quot;helvetica neue&quot; , &quot;helvetica&quot; , &quot;arial&quot; , sans-serif; font-size: 12px; line-height: 14px;\"><br \/>\n<\/span>Un esempio di crossmedialit\u00e0 di successo.<br \/>\nUn\u2019idea social, ma con un buon appeal giornalistico. Nell\u2019iniziativa di Warsteiner Berlin Calling gli utenti hanno costruito una guida turistica di Berlino e sono diventati protagonisti di un evento social.<br \/>\nCollegandosi e registrandosi al sito www.berlincalling.it, gli utenti hanno selezionato un luogo fisico sulla cartina virtuale di Berlino lasciando un suggerimento, una recensione o un consiglio su questo posto, raccontando luoghi ed esperienze di viaggio.<br \/>\nPi\u00f9 di 700 i suggerimenti raccolti per dare il proprio contributo nella co-generazione della prima mappa social di Berlino, alla cui redazione ha partecipato anche la redazione del \u201cMitte\u201d, primo quotidiano online italiano a Berlino, che abbiamo coinvolto per raccontare la &nbsp;\u201cBerlino segreta\u201d.<\/p>\n<div><o:p><\/o:p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LA PRIMA GUIDA SOCIAL DI BERLINO, PREMIATA DAI GIORNALISTI Un esempio di crossmedialit\u00e0 di successo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2816],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crossmedialit\u00e0? 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