{"id":99,"date":"2017-01-11T16:18:00","date_gmt":"2017-01-11T16:18:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/uncategorized\/crossmedialita-impariamo-da-warsteiner-bier\/"},"modified":"2020-11-23T11:11:49","modified_gmt":"2020-11-23T11:11:49","slug":"crossmedialita-impariamo-da-warsteiner-bier","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/","title":{"rendered":"Crossmedialit\u00e0? Impariamo da Warsteiner Bier"},"content":{"rendered":"

LA PRIMA GUIDA SOCIAL DI BERLINO, PREMIATA DAI GIORNALISTI<\/span><\/p>\n

<\/a><\/div>\n


\n<\/span>Un esempio di crossmedialit\u00e0 di successo.
\nUn\u2019idea social, ma con un buon appeal giornalistico. Nell\u2019iniziativa di Warsteiner Berlin Calling gli utenti hanno costruito una guida turistica di Berlino e sono diventati protagonisti di un evento social.
\nCollegandosi e registrandosi al sito www.berlincalling.it, gli utenti hanno selezionato un luogo fisico sulla cartina virtuale di Berlino lasciando un suggerimento, una recensione o un consiglio su questo posto, raccontando luoghi ed esperienze di viaggio.
\nPi\u00f9 di 700 i suggerimenti raccolti per dare il proprio contributo nella co-generazione della prima mappa social di Berlino, alla cui redazione ha partecipato anche la redazione del \u201cMitte\u201d, primo quotidiano online italiano a Berlino, che abbiamo coinvolto per raccontare la  \u201cBerlino segreta\u201d.<\/p>\n

<\/o:p><\/div>\n","protected":false},"excerpt":{"rendered":"

LA PRIMA GUIDA SOCIAL DI BERLINO, PREMIATA DAI GIORNALISTI Un esempio di crossmedialit\u00e0 di successo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2816],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-clienti"],"yoast_head":"\nCrossmedialit\u00e0? Impariamo da Warsteiner Bier - Encanto PR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crossmedialit\u00e0? Impariamo da Warsteiner Bier - Encanto PR Blog\" \/>\n<meta property=\"og:description\" content=\"LA PRIMA GUIDA SOCIAL DI BERLINO, PREMIATA DAI GIORNALISTI Un esempio di crossmedialit\u00e0 di successo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/\" \/>\n<meta property=\"og:site_name\" content=\"Encanto PR Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-11T16:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-23T11:11:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s640\/13041131_719832661453653_3084255261356938108_o.jpg\" \/>\n<meta name=\"author\" content=\"Encanto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Encanto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/\"},\"author\":{\"name\":\"Encanto\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#\\\/schema\\\/person\\\/cda125db4047344d9c95b1075092385b\"},\"headline\":\"Crossmedialit\u00e0? Impariamo da Warsteiner Bier\",\"datePublished\":\"2017-01-11T16:18:00+00:00\",\"dateModified\":\"2020-11-23T11:11:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4.bp.blogspot.com\\\/-0j2RX0EF4U0\\\/WHZaRO6DUmI\\\/AAAAAAAABAU\\\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\\\/s640\\\/13041131_719832661453653_3084255261356938108_o.jpg\",\"articleSection\":[\"Clienti\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/\",\"url\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/\",\"name\":\"Crossmedialit\u00e0? Impariamo da Warsteiner Bier - Encanto PR Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/4.bp.blogspot.com\\\/-0j2RX0EF4U0\\\/WHZaRO6DUmI\\\/AAAAAAAABAU\\\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\\\/s640\\\/13041131_719832661453653_3084255261356938108_o.jpg\",\"datePublished\":\"2017-01-11T16:18:00+00:00\",\"dateModified\":\"2020-11-23T11:11:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/#primaryimage\",\"url\":\"https:\\\/\\\/4.bp.blogspot.com\\\/-0j2RX0EF4U0\\\/WHZaRO6DUmI\\\/AAAAAAAABAU\\\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\\\/s640\\\/13041131_719832661453653_3084255261356938108_o.jpg\",\"contentUrl\":\"https:\\\/\\\/4.bp.blogspot.com\\\/-0j2RX0EF4U0\\\/WHZaRO6DUmI\\\/AAAAAAAABAU\\\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\\\/s640\\\/13041131_719832661453653_3084255261356938108_o.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/crossmedialita-impariamo-da-warsteiner-bier\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crossmedialit\u00e0? Impariamo da Warsteiner Bier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/\",\"name\":\"Encanto PR Blog\",\"description\":\"The business value of your good stories\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#organization\",\"name\":\"Encanto PR Blog\",\"url\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/cropped-BLOG.png\",\"contentUrl\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/cropped-BLOG.png\",\"width\":909,\"height\":302,\"caption\":\"Encanto PR Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#\\\/schema\\\/person\\\/cda125db4047344d9c95b1075092385b\",\"name\":\"Encanto\",\"sameAs\":[\"https:\\\/\\\/www.encanto.biz\\\/blog\"],\"url\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crossmedialit\u00e0? Impariamo da Warsteiner Bier - Encanto PR Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/","og_locale":"it_IT","og_type":"article","og_title":"Crossmedialit\u00e0? Impariamo da Warsteiner Bier - Encanto PR Blog","og_description":"LA PRIMA GUIDA SOCIAL DI BERLINO, PREMIATA DAI GIORNALISTI Un esempio di crossmedialit\u00e0 di successo.","og_url":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/","og_site_name":"Encanto PR Blog","article_published_time":"2017-01-11T16:18:00+00:00","article_modified_time":"2020-11-23T11:11:49+00:00","og_image":[{"url":"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s640\/13041131_719832661453653_3084255261356938108_o.jpg","type":"","width":"","height":""}],"author":"Encanto","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Encanto","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/#article","isPartOf":{"@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/"},"author":{"name":"Encanto","@id":"https:\/\/www.encanto.biz\/blog\/#\/schema\/person\/cda125db4047344d9c95b1075092385b"},"headline":"Crossmedialit\u00e0? Impariamo da Warsteiner Bier","datePublished":"2017-01-11T16:18:00+00:00","dateModified":"2020-11-23T11:11:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/"},"wordCount":132,"publisher":{"@id":"https:\/\/www.encanto.biz\/blog\/#organization"},"image":{"@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/#primaryimage"},"thumbnailUrl":"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s640\/13041131_719832661453653_3084255261356938108_o.jpg","articleSection":["Clienti"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/","url":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/","name":"Crossmedialit\u00e0? Impariamo da Warsteiner Bier - Encanto PR Blog","isPartOf":{"@id":"https:\/\/www.encanto.biz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/#primaryimage"},"image":{"@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/#primaryimage"},"thumbnailUrl":"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s640\/13041131_719832661453653_3084255261356938108_o.jpg","datePublished":"2017-01-11T16:18:00+00:00","dateModified":"2020-11-23T11:11:49+00:00","breadcrumb":{"@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/#primaryimage","url":"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s640\/13041131_719832661453653_3084255261356938108_o.jpg","contentUrl":"https:\/\/4.bp.blogspot.com\/-0j2RX0EF4U0\/WHZaRO6DUmI\/AAAAAAAABAU\/BXM8Pq7MD-E_VDWOjKXilIazmPbJfaWFACLcB\/s640\/13041131_719832661453653_3084255261356938108_o.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.encanto.biz\/blog\/crossmedialita-impariamo-da-warsteiner-bier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.encanto.biz\/blog\/"},{"@type":"ListItem","position":2,"name":"Crossmedialit\u00e0? Impariamo da Warsteiner Bier"}]},{"@type":"WebSite","@id":"https:\/\/www.encanto.biz\/blog\/#website","url":"https:\/\/www.encanto.biz\/blog\/","name":"Encanto PR Blog","description":"The business value of your good stories","publisher":{"@id":"https:\/\/www.encanto.biz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.encanto.biz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.encanto.biz\/blog\/#organization","name":"Encanto PR Blog","url":"https:\/\/www.encanto.biz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.encanto.biz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2023\/06\/cropped-BLOG.png","contentUrl":"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2023\/06\/cropped-BLOG.png","width":909,"height":302,"caption":"Encanto PR Blog"},"image":{"@id":"https:\/\/www.encanto.biz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.encanto.biz\/blog\/#\/schema\/person\/cda125db4047344d9c95b1075092385b","name":"Encanto","sameAs":["https:\/\/www.encanto.biz\/blog"],"url":"https:\/\/www.encanto.biz\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":1,"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":823,"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/posts\/99\/revisions\/823"}],"wp:attachment":[{"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.encanto.biz\/blog\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}