{"id":92,"date":"2017-03-22T10:32:00","date_gmt":"2017-03-22T10:32:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/uncategorized\/giornalisti-blogger-e-influencer-perche-oggi-convocare-una-conferenza-stampa-e-ancora-piu-importante\/"},"modified":"2020-11-23T11:08:24","modified_gmt":"2020-11-23T11:08:24","slug":"giornalisti-blogger-e-influencer-perche-oggi-convocare-una-conferenza-stampa-e-ancora-piu-importante","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/giornalisti-blogger-e-influencer-perche-oggi-convocare-una-conferenza-stampa-e-ancora-piu-importante\/","title":{"rendered":"Giornalisti, blogger e influencer, perch\u00e9 oggi convocare una conferenza stampa \u00e8 ancora pi\u00f9 importante"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/3.bp.blogspot.com\/-XS6ZFyLvlzc\/WNJSDMR2QzI\/AAAAAAAABC0\/MvL0JxRC7RstkvVrCWv82zqXcvI2jkvrwCEw\/s1600\/image001.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img src=\"https:\/\/3.bp.blogspot.com\/-XS6ZFyLvlzc\/WNJSDMR2QzI\/AAAAAAAABC0\/MvL0JxRC7RstkvVrCWv82zqXcvI2jkvrwCEw\/s1600\/image001.jpg\" border=\"0\"><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\">La conferenza stampa, ai tempi della supremazia del virtuale sul reale, sembra uno strumento ormai non pi\u00f9 efficace. Invece, proprio oggi in cui molte comunicazioni importanti vengono liquidate alla velocit\u00e0 di un click, promuovere l&#8217;incontro, la relazione attraverso una convocazione stampa, \u00e8 pi\u00f9 importante che mai.<\/span><br \/>\n<span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\"><br \/>\n<\/span><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\">La conferenza stampa d\u00e0 modo all\u2019azienda di mettersi in contatto con un numero elevato di giornalisti e influencer, offrendo non solo una notizia, ma la possibilit\u00e0 di approfondirla con testimonial ed esperti, di &#8220;toccarla con mano&#8221;&nbsp; &nbsp;e di verificarla.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: &quot;trebuchet ms&quot;, sans-serif;\"><br \/>\n<\/span><span style=\"font-family: &quot;trebuchet ms&quot;, sans-serif;\">Gi\u00e0 la convocazione, che viene fatta con un invito, \u00e8 gi\u00e0 di per s\u00e9 un \u201cevento\u201d.&nbsp; L&#8217;invito inviato a una mailing list costruita ad hoc,&nbsp; inizia ad allineare il giornalista con l\u2019obiettivo aziendale. In quest\u2019azione infatti avviene non solo, la prima selezione rispetto all\u2019interesse o meno che il media dichiara di avere per il contenuto proposto, ma anche il trasferimento del contenuto stesso.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><a href=\"https:\/\/2.bp.blogspot.com\/-zpJfwvEYpog\/WNJSM2JmvkI\/AAAAAAAABC4\/WCvQKKUwBtwlGJmquQq0Gby_reVUtOLEgCLcB\/s1600\/image002.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" src=\"https:\/\/2.bp.blogspot.com\/-zpJfwvEYpog\/WNJSM2JmvkI\/AAAAAAAABC4\/WCvQKKUwBtwlGJmquQq0Gby_reVUtOLEgCLcB\/s320\/image002.jpg\" width=\"320\" height=\"309\" border=\"0\"><\/a><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\">La conferenza stampa si gioca tutta qui, nel primo contatto, quando, con la forza di un titolo studiato apposta&nbsp;<span style=\"background-color: white;\">per spiegare in breve la notizia, il giornalista viene conquistato oppure no.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\"><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\">Anche qualora, parte dei giornalisti declinasse l\u2019invito, il messaggio \u2013 se ben congenito \u2013 \u00e8 arrivato e nel successivo recall post conferenza, sar\u00e0 pi\u00f9 facile recuperare approfondimenti e interviste.<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\"><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\"><br \/>\n<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white;\"><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\">Un altro aspetto importante della conferenza stampa \u00e8 la possibilit\u00e0 che viene data di far vivere on line in contemporanea l\u2019evento stampa tramite i canali social. I nuovi media sono una fonte preziosa per la valorizzazione di quel che accade. Allo stesso modo, il contenuto veicolato attraverso questi canali, rivive online per giorni. Anzi per sempre.<\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\"><br \/>\n<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: &quot;trebuchet ms&quot; , sans-serif;\">Gli stessi articoli, una volta pubblicati, possono essere ripostati e utilizzati dall\u2019azienda per i propri canali promozionali.<\/span><\/div>\n<div style=\"margin-left: 46.2pt; mso-add-space: auto;\"><o:p><\/o:p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La conferenza stampa, ai tempi della supremazia del virtuale sul reale, sembra uno strumento ormai<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2796],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giornalisti, blogger e influencer, perch\u00e9 oggi convocare una conferenza stampa \u00e8 ancora pi\u00f9 importante - 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