{"id":88,"date":"2017-05-26T10:53:00","date_gmt":"2017-05-26T10:53:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/uncategorized\/achieving-visibility-in-the-media-with-a-press-office-service-that-works\/"},"modified":"2020-11-24T16:05:50","modified_gmt":"2020-11-24T15:05:50","slug":"achieving-visibility-in-the-media-with-a-press-office-service-that-works","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/en\/achieving-visibility-in-the-media-with-a-press-office-service-that-works\/","title":{"rendered":"Achieving visibility in the media with a press office service that works"},"content":{"rendered":"
Having a press office that generates effective results is, today \u2013 when so much is made of sovereignty of content – an essential objective. However, before starting any kind of discussion on media relations and their importance, two important points must be made.<\/span><\/span><\/div>\n
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Firstly, when talking about a press office today one must begin with internet \u2013 even in terms of printed material \u2013 because today even printed pages are digitalised and circulated freely and with greater ease outside the traditional printed press release format. For instance, the Italian Online Media Library (<\/span>MLOL<\/a><\/span>) offers over 6,000 digitalised titles that can be consulted online free of charge.<\/span><\/span><\/div>\n
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Secondly, as web analysts continue to tell us (Audipress 2016 data and others), the most visited sites on the internet are news and information websites. <\/span><\/span><\/div>\n
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Articles written in praise of a company by professional journalists and published on their media channels can be used by traditional media (print, TV and radio), on their websites and on the internet in general where they are constantly referred to even months later: on the journalists\u2019 blog, on the traditional media\u2019s Facebook and Twitter profiles, often commented on or shared by readers or added to \u201chybrid\u201d channels such as aggregators, news sites, bookmarks etc. <\/span><\/span><\/div>\n
Moreover they can be used by the company on its own media channels, as well as by its sales representatives and employees.<\/span><\/span><\/div>\n
\u00a0<\/span><\/div>\n
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But lets get to the crux of the matter: what is a press office that really works?<\/span><\/span><\/b><\/div>\n
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We believe that a press office \u2013 as a company\u2019s mouthpiece – should necessarily be conceived as an internal service, an integral part of the company even though entrusted to an external partner, such as that offered by Encanto Public Relations<\/b>.\u00a0<\/span><\/span><\/div>\n
Though it is true that there are guidelines and rules to be followed by a press office, it is equally true that each business needs to develop its own. <\/span><\/span><\/div>\n
\u00a0<\/span><\/div>\n
The complexity and delicacy of this role can\u2019t depend on competence alone, it requires total immersion into the language of the company so as to understand and be able to reflect its very essence, its individual DNA, <\/span>and must involve all the company\u2019s key departments (therefore not just marketing, as is often the case).<\/span> Encanto Public Relations<\/b><\/span>\u00a0starts by listening, reviewing the dynamics and peculiarities of every sector of the company, from management and employees, to sales and marketing, without forgetting finance and logistics.<\/span><\/span><\/div>\n
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Another important feature of a successful press office is the ability, wherever possible, to gradually raise awareness and delegate responsibility of all press-related functions. If it is true that not all, or very few, managers are able to talk to the media, it is also true that each in their own role can contribute significantly to the success of a particular message to be conveyed or by providing cues on which to build new external communications.<\/span><\/span><\/div>\n
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<\/div>\n
This is our starting point: that is, the analysis of what we as \u201ccorporate news agents\u201d consider to be the principle \u201csource”. This is obviously followed by contact with the press and the publication of articles, as well as providing the client with press release proposals based on corporate objectives and, of course, the importance of the news item in question.<\/span><\/span><\/div>\n
<\/a><\/div>\n
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Having a press office that generates effective results is, today \u2013 when so much is<\/p>\n","protected":false},"author":1,"featured_media":901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2806],"tags":[],"yoast_head":"\nAchieving visibility in the media with a press office service that works - Encanto PR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/en\/achieving-visibility-in-the-media-with-a-press-office-service-that-works\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achieving visibility in the media with a press office service that works - Encanto PR Blog\" \/>\n<meta property=\"og:description\" content=\"Having a press office that generates effective results is, today \u2013 when so much is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.encanto.biz\/blog\/en\/achieving-visibility-in-the-media-with-a-press-office-service-that-works\/\" \/>\n<meta property=\"og:site_name\" content=\"Encanto PR Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-26T10:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T15:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2017\/05\/giornalidigitali.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\">\n\t<meta name=\"twitter:data1\" content=\"3 minuti\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.encanto.biz\/blog\/#website\",\"url\":\"https:\/\/www.encanto.biz\/blog\/\",\"name\":\"Encanto PR Blog\",\"description\":\"The business value of your good stories\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.encanto.biz\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.encanto.biz\/blog\/en\/achieving-visibility-in-the-media-with-a-press-office-service-that-works\/#primaryimage\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2017\/05\/giornalidigitali.jpg\",\"contentUrl\":\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2017\/05\/giornalidigitali.jpg\",\"width\":700,\"height\":420},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.encanto.biz\/blog\/en\/achieving-visibility-in-the-media-with-a-press-office-service-that-works\/#webpage\",\"url\":\"https:\/\/www.encanto.biz\/blog\/en\/achieving-visibility-in-the-media-with-a-press-office-service-that-works\/\",\"name\":\"Achieving visibility in the media with a press office service that works - 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