{"id":86,"date":"2017-05-30T10:31:00","date_gmt":"2017-05-30T10:31:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/uncategorized\/crossmediality-lets-learn-from-warsteiner-bier\/"},"modified":"2020-11-24T16:04:26","modified_gmt":"2020-11-24T15:04:26","slug":"crossmediality-lets-learn-from-warsteiner-bier","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/en\/crossmediality-lets-learn-from-warsteiner-bier\/","title":{"rendered":"Crossmediality? Let\u2019s learn from Warsteiner Bier"},"content":{"rendered":"
<\/div>\n
An example of successful crossmediality.<\/span>
\nA social media idea with great journalistic appeal. In the Berlin Calling initiative set up by Warsteiner Bier, users created a guide to Berlin and became the protagonists of a social event.<\/span><\/span><\/span><\/div>\n
By registering on the <\/span>www.berlincalling.it<\/span><\/a><\/span>website, users could choose an actual spot on a virtual map of Berlin and leave a suggestion, a review or recommendation about that place, offering personal insight and travel experience. <\/span><\/span><\/div>\n
More than 700 suggestions were collected for the co-creation of the first social network map of Berlin, contributed to also by the editorial staff of \u201cMitte\u201d the main on-line Italian language paper in Berlin, that we involved to help tell the story of \u201cSecret Berlin\u201d.<\/span><\/span><\/span><\/div>\n

<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

An example of successful crossmediality. A social media idea with great journalistic appeal. In the<\/p>\n","protected":false},"author":1,"featured_media":897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2802],"tags":[],"yoast_head":"\nCrossmediality? Let\u2019s learn from Warsteiner Bier - Encanto PR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/en\/crossmediality-lets-learn-from-warsteiner-bier\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crossmediality? Let\u2019s learn from Warsteiner Bier - Encanto PR Blog\" \/>\n<meta property=\"og:description\" content=\"An example of successful crossmediality. A social media idea with great journalistic appeal. 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