{"id":86,"date":"2017-05-30T10:31:00","date_gmt":"2017-05-30T10:31:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/uncategorized\/crossmediality-lets-learn-from-warsteiner-bier\/"},"modified":"2020-11-24T16:04:26","modified_gmt":"2020-11-24T15:04:26","slug":"crossmediality-lets-learn-from-warsteiner-bier","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/en\/crossmediality-lets-learn-from-warsteiner-bier\/","title":{"rendered":"Crossmediality? Let\u2019s learn from Warsteiner Bier"},"content":{"rendered":"<div><\/div>\n<div><span style=\"font-family: 'helvetica neue' , 'arial' , 'helvetica' , sans-serif;\"><span lang=\"EN-GB\" style=\"background-color: white; color: black; line-height: 115%;\">An example of successful crossmediality.<\/span><span lang=\"EN-GB\" style=\"color: black; line-height: 115%;\"><br \/>\n<span style=\"background: white;\">A social media idea with great journalistic appeal. In the Berlin Calling initiative set up by Warsteiner Bier, users created a guide to Berlin and became the protagonists of a social event.<\/span><\/span><\/span><\/div>\n<div><span style=\"font-family: 'helvetica neue' , 'arial' , 'helvetica' , sans-serif;\"><span lang=\"EN-GB\" style=\"background-color: white; color: black; line-height: 115%;\">By registering on the <\/span><span lang=\"EN-GB\"><a href=\"http:\/\/www.berlincalling.it\/\"><span style=\"background-color: white; background-position: initial initial; background-repeat: initial initial; line-height: 115%;\">www.berlincalling.it<\/span><\/a><\/span><span lang=\"EN-GB\" style=\"background-color: white; color: black; line-height: 115%;\">website, users could choose an actual spot on a virtual map of Berlin and leave a suggestion, a review or recommendation about that place, offering personal insight and travel experience. <\/span><\/span><\/div>\n<div><span lang=\"EN-GB\" style=\"background-color: white; color: black; line-height: 115%;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: 'helvetica neue' , 'arial' , 'helvetica' , sans-serif;\">More than 700 suggestions were collected for the co-creation of the first social network map of Berlin, contributed to also by the editorial staff of \u201cMitte\u201d the main on-line Italian language paper in Berlin, that we involved to help tell the story of \u201cSecret Berlin\u201d.<\/span><\/span><\/span><\/div>\n<p><!-- [if gte mso 9]><xml> <o:DocumentProperties>  <o:Revision>0<\/o:Revision>  <o:TotalTime>0<\/o:TotalTime>  <o:Pages>1<\/o:Pages>  <o:Words>116<\/o:Words>  <o:Characters>663<\/o:Characters>  <o:Company>C2W Italia, s.r.l.<\/o:Company>  <o:Lines>5<\/o:Lines>  <o:Paragraphs>1<\/o:Paragraphs>  <o:CharactersWithSpaces>778<\/o:CharactersWithSpaces>  <o:Version>14.0<\/o:Version> <\/o:DocumentProperties> <o:OfficeDocumentSettings>  <o:RelyOnVML\/>  <o:AllowPNG\/> <\/o:OfficeDocumentSettings><\/xml><![endif]--> 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A social media idea with great journalistic appeal. In the<\/p>\n","protected":false},"author":1,"featured_media":897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2802],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crossmediality? Let\u2019s learn from Warsteiner Bier - Encanto PR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/en\/crossmediality-lets-learn-from-warsteiner-bier\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crossmediality? Let\u2019s learn from Warsteiner Bier - Encanto PR Blog\" \/>\n<meta property=\"og:description\" content=\"An example of successful crossmediality. A social media idea with great journalistic appeal. 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