{"id":838,"date":"2020-10-30T12:27:00","date_gmt":"2020-10-30T11:27:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/?p=838"},"modified":"2021-04-09T14:00:04","modified_gmt":"2021-04-09T13:00:04","slug":"il-gelato-dinverno-come-costruire-un-comunicato-di-successo","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/il-gelato-dinverno-come-costruire-un-comunicato-di-successo\/","title":{"rendered":"Il gelato d&#8217;inverno: come costruire un comunicato di successo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Agenzie di stampa, quotidiani nazionali e anche la Rai. Ha avuto grande eco mediatica, il comunicato\u00a0per <strong><a href=\"http:\/\/www.tonitto.com\/\">Tonitto 1939<\/a> sul panettone al gelato sostenibile<\/strong>, che abbiamo lanciato ai primi di ottobre. Un&#8217;attenzione non comune, specialmente per un prodotto pi\u00f9 consumato d&#8217;estate che d&#8217;inverno.\u00a0<strong>La chiave del successo sta in come \u00e8 stata costruita la notizia per essere inserita all&#8217;interno dei piani editoriali dei giornali<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Ho scelto un taglio di comunicato sulla sostenibilit\u00e0, possibile anche grazie alla decisione di Tonitto di instaurare una partnership con Altromercato&#8221; afferma <strong>Isaac Cozzi, PR account di<a href=\"http:\/\/encanto.biz\/\"> Encanto Public Relations<\/a><\/strong>. L&#8217;idea \u00e8 stata di unire il gelato al cioccolato di Tonitto 1939, storica azienda ligure\u00a0di propriet\u00e0 della famiglia Dovo da tre generazioni, con un panettone sostenibile e artigianale, realizzato in collaborazione con Altromercato,\u00a0la principale realt\u00e0 di Commercio Equo e Solidale in Italia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La notizia ha trovato spazio su alcune tra le principali agenzie di stampa, ma anche su quotidiani, riviste e testate di settore, trade e consumer.<\/strong> &#8220;Ho messo in risalto anche la qualit\u00e0 e la genuinit\u00e0 del prodotto: nel gelato e nel panettone \u00e8 infatti presente la &#8220;cleanlabel&#8221;,\u00a0che dichiara come quest&#8217;ultimi siano realizzati con l\u2019utilizzo di ingredienti naturali &#8211; continua Cozzi &#8211; Come ogni prodotto Tonitto, inoltre, sono 100% Made in Italy e, grazie ad Altromercato, anche lo zucchero \u00e8 equosolidale. Tutti questi elementi rendono il panettone con gelato una notizia appetibile per la stampa specializzata e non, in grado di conciliare la tradizione del Natale con l&#8217;innovazione e di cogliere le ultime tendenze&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agenzie di stampa, quotidiani nazionali e anche la Rai. Ha avuto grande eco mediatica, il<\/p>\n","protected":false},"author":1,"featured_media":839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2816],"tags":[],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clienti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il gelato d&#039;inverno: come costruire un comunicato di successo - Encanto PR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/il-gelato-dinverno-come-costruire-un-comunicato-di-successo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il gelato d&#039;inverno: come costruire un comunicato di successo - Encanto PR Blog\" \/>\n<meta property=\"og:description\" content=\"Agenzie di stampa, quotidiani nazionali e anche la Rai. 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