{"id":827,"date":"2020-10-22T10:59:00","date_gmt":"2020-10-22T10:59:00","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/?p=827"},"modified":"2021-04-09T14:18:37","modified_gmt":"2021-04-09T13:18:37","slug":"about-the-relevance-report-by-university-of-southern-california","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/about-the-relevance-report-by-university-of-southern-california\/","title":{"rendered":"About the Relevance Report by University of Southern California"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il <strong>Relevance Report annuale dell&#8217;Universit\u00e0 del Sud della California <\/strong>ha identificato le tendenze che, nel prossimo anno, avranno un forte impatto sulla societ\u00e0, sul business e quindi sulla comunicazione (disponibile al<a href=\"https:\/\/annenberg.usc.edu\/research\/center-public-relations\/relevance-report\"> link<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ricerca condotta presenta i contributi dei leader del settore delle <a href=\"http:\/\/encanto.biz\/\">PR <\/a>e degli accademici dell\u2019USC, con anche qualche spunto dagli studenti universitari e laureati.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come definire esattamente ci\u00f2 che \u00e8 rilevante? <strong>Il direttore dell&#8217;USC Center for PR Fred Cook spiega che la rilevanza \u00e8 l&#8217;essere ascoltati ed \u00e8 qualcosa che ogni campagna di PR si sforza di ottenere<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>&#8220;Quando una storia \u00e8 rilevante, la gente ascolta. Quando il contenuto \u00e8 rilevante, le persone condividono. Quando una questione \u00e8 rilevante, le persone agiscono. Quando un marchio \u00e8 rilevante, la gente compra&#8221;.<\/em>&nbsp;<br>(Fred Cook)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019edizione 2021, pubblicata il 14 ottobre 2020, affronta l&#8217;impatto che la pandemia COVID-19 e le proteste svoltesi in territorio statunitense per la giustizia sociale avranno sul futuro della professione di PR<\/strong>. Gli autori hanno incluso i leader delle agenzie di comunicazione, e i contributori hanno analizzato come coloro che comunicano possono affrontare questi e altri argomenti nei loro programmi interni, nelle campagne esterne e in altre iniziative di sensibilizzazione.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Relevance Report annuale dell&#8217;Universit\u00e0 del Sud della California ha identificato le tendenze che, nel<\/p>\n","protected":false},"author":1,"featured_media":828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2800],"tags":[],"class_list":["post-827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About the Relevance Report by University of Southern California - Encanto PR Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/about-the-relevance-report-by-university-of-southern-california\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About the Relevance Report by University of Southern California - Encanto PR Blog\" \/>\n<meta property=\"og:description\" content=\"Il Relevance Report annuale dell&#8217;Universit\u00e0 del Sud della California ha identificato le tendenze che, nel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.encanto.biz\/blog\/about-the-relevance-report-by-university-of-southern-california\/\" \/>\n<meta property=\"og:site_name\" content=\"Encanto PR Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-22T10:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-09T13:18:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2020\/11\/RR2021_Cover_-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Encanto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Encanto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/about-the-relevance-report-by-university-of-southern-california\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/about-the-relevance-report-by-university-of-southern-california\\\/\"},\"author\":{\"name\":\"Encanto\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#\\\/schema\\\/person\\\/cda125db4047344d9c95b1075092385b\"},\"headline\":\"About the Relevance Report by University of Southern California\",\"datePublished\":\"2020-10-22T10:59:00+00:00\",\"dateModified\":\"2021-04-09T13:18:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/about-the-relevance-report-by-university-of-southern-california\\\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/about-the-relevance-report-by-university-of-southern-california\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/RR2021_Cover_-1.png\",\"articleSection\":[\"Eventi\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/about-the-relevance-report-by-university-of-southern-california\\\/\",\"url\":\"https:\\\/\\\/www.encanto.biz\\\/blog\\\/about-the-relevance-report-by-university-of-southern-california\\\/\",\"name\":\"About the Relevance Report by University of Southern California - 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