{"id":1601,"date":"2022-08-31T11:00:20","date_gmt":"2022-08-31T10:00:20","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/?p=1601"},"modified":"2022-09-01T13:49:36","modified_gmt":"2022-09-01T12:49:36","slug":"il-successo-delle-food-pr-in-salsa-coreana-ssamjang","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/il-successo-delle-food-pr-in-salsa-coreana-ssamjang\/","title":{"rendered":"Il successo delle Food Pr in salsa coreana Ssamjang"},"content":{"rendered":"\n<h3><\/h3>\n\n\n\n<p>&nbsp;Le Public Relations attorno a un tavolo di un noto chef, il nostro paese ne ha fatto la storia senza neppure rendersene conto, per questo le <strong>Food Pr<\/strong> restano per il settore agroalimentare un\u2019attivit\u00e0 <strong>\u201cdi routine\u201d<\/strong>.<\/p>\n\n\n\n<p>Magari meno <strong>showcooking <\/strong>e pi\u00f9 spazio al pranzo o cena e alla degustazione, ma resta il fatto che scoprire fino a dove si spinge la creativit\u00e0 di uno Chef affermato che ha per le mani ingredienti inediti, \u00e8 ancora una scelta di successo sia mediatico che social.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"aT Korea - Milano 2022\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fJ2Y_tr7AJw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Quest\u2019estate per esempio \u00a0\u00e8 stata l\u2019occasione anche per riproporre\u00a0un importante evento di <strong>Public Relations &amp; Food <\/strong>per <strong>AT Korea Parigi<\/strong><a href=\"https:\/\/www.instagram.com\/kfood.fan\/\">,<\/a> <a href=\"https:\/\/www.instagram.com\/kfood.fan\/\">https:\/\/www.instagram.com\/kfood.fan\/<\/a>divisione del <a href=\"https:\/\/www.at.or.kr\/home\/apen000000\/index.action\">Ministero dell\u2019agricoltura e del commercio della <strong>Repubblica della Corea del Sud<\/strong> <\/a>coordinato dall\u2019esperienza della manager O soo Jeong, che ci ha chiesto di portare attenzione e visibilit\u00e0 a nuovi ingredienti coreani, salse, funghi e alghe che si possono gi\u00e0 acquistare\u00a0 in Italia.<\/p>\n\n\n\n<p>O Soo aveva richieste specifiche, il briefing era gi\u00e0 ben delineato sin dalle prime riunioni e insieme avevamo gi\u00e0 fatto per AT Korea altri eventi con un\u2019ottima copertura mediatica e social, persino durante la pandemia.&nbsp;<\/p>\n\n\n\n<p>.&nbsp;Dovevamo presentare una rosa di chef e location per mostrare come usare gli ingredienti e alcune possibilit\u00e0 di sviluppare relazioni nell\u2019ambito della ristorazione che potessero portare il progetto a sviluppi futuri.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"680\" src=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/food-pr2-1024x680.jpg\" alt=\"\" class=\"wp-image-1603\" srcset=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/food-pr2-1024x680.jpg 1024w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/food-pr2-300x199.jpg 300w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/food-pr2-768x510.jpg 768w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/food-pr2-1536x1020.jpg 1536w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/food-pr2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Dati i soliti tempi stretti, l\u2019originale proposta di men\u00f9 di <a href=\"https:\/\/danielcanzian.com\/\">Daniel Canzian <\/a>e l\u2019ampio bancone che si affaccia sulla cucina a vista \u00e8 stata la scelta ideale per soddisfare la richiesta del cliente per una pranzo e showcooking per <strong>40 giornalisti<\/strong> e <strong>10 influencer<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/p\/Cfay7NxqUHx\/\"><img loading=\"lazy\" width=\"580\" height=\"1024\" src=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/kfood-1-580x1024.jpg\" alt=\"\" class=\"wp-image-1666\" srcset=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/kfood-1-580x1024.jpg 580w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/kfood-1-170x300.jpg 170w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/kfood-1-768x1357.jpg 768w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/kfood-1-870x1536.jpg 870w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/kfood-1-1159x2048.jpg 1159w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/kfood-1.jpg 1254w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CftJlnwtRbt\/\"><img loading=\"lazy\" width=\"636\" height=\"1024\" src=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/GH-636x1024.jpg\" alt=\"\" class=\"wp-image-1669\" srcset=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/GH-636x1024.jpg 636w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/GH-186x300.jpg 186w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/GH-768x1237.jpg 768w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/GH-954x1536.jpg 954w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/GH.jpg 1254w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CfbLAU_Dm7g\/\"><img loading=\"lazy\" width=\"491\" height=\"1024\" src=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/dtorie-di-cibo-1-491x1024.jpg\" alt=\"\" class=\"wp-image-1672\" srcset=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/dtorie-di-cibo-1-491x1024.jpg 491w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/dtorie-di-cibo-1-144x300.jpg 144w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/dtorie-di-cibo-1-768x1601.jpg 768w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/dtorie-di-cibo-1-737x1536.jpg 737w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/dtorie-di-cibo-1.jpg 969w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Complice l\u2019onda coreana che rende trendy tutto cio\u2019 che la riguarda, il meraviglioso tocco di Canzian sugli ingredienti ha contribuito a far grande l\u2019evento con ottimi risultati di stampa e social.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><img loading=\"lazy\" width=\"2048\" height=\"1152\" class=\"wp-image-1604\" style=\"width: 1500px;\" src=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/foodpr3.jpg\" alt=\"\" srcset=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/foodpr3.jpg 2048w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/foodpr3-300x169.jpg 300w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/foodpr3-1024x576.jpg 1024w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/foodpr3-768x432.jpg 768w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/foodpr3-1536x864.jpg 1536w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/08\/foodpr3-800x450.jpg 800w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vi invitiamo a leggere alcuni e pezzi <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.askanews.it\/economia\/2022\/06\/30\/dal-kpop-al-kfood-la-corea-nelle-ricette-di-daniel-canzian-pn_20220630_00053\/\">askanews<\/a> . <a href=\"https:\/\/horecanews.it\/con-chef-daniel-canzian-alla-scoperta-del-k-food\/\">horecanews<\/a> . <a href=\"https:\/\/www.ilgiorno.it\/milano\/cronaca\/spaghetti-alla-coreana-con-salsa-ssamjang-1.7836203\">il giorno<\/a> .<a href=\"https:\/\/distribuzionemoderna.info\/news\/il-k-food-entra-nei-piatti-degli-italiani\"> distribuzionemoderna.info<\/a> . <a href=\"https:\/\/www.mixerplanet.com\/la-corea-del-sud-in-tavola-con-lo-chef-daniel-canzian_210063\/\">mixerplanet<\/a> . <a href=\"https:\/\/www.24orenews.it\/eventi\/101575-come-il-k-food-entra-nei-piatti-degli-italiani\">24orenews<\/a> . <a href=\"https:\/\/www.instoremag.it\/approfondimenti\/il-k-food-entra-nei-piatti-degli-italiani\/20220701.115236\">instoremag<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"588\" height=\"780\" src=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/09\/invito3.jpg\" alt=\"\" class=\"wp-image-1710\" srcset=\"https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/09\/invito3.jpg 588w, https:\/\/www.encanto.biz\/blog\/wp-content\/uploads\/2022\/09\/invito3-226x300.jpg 226w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p>A impreziosire l\u2019evento la <strong>creativit\u00e0<\/strong> della nostra divisione<strong> grafica<\/strong>delle <strong>brochure<\/strong> che guidavano alla degustazione e invitavano a ripetere le ricette.<\/p>\n\n\n\n<p>In una shopper alcuni ingredienti da portare a casa<strong>.<\/strong><\/p>\n\n\n\n<p>Il <strong>comunicato stampa<\/strong>, una guida alla scoperta di AT Korea in Italia<\/p>\n\n\n\n<p>Il comunicato stampa&nbsp; per noi \u00e8 scritto su una mappa concettuale che riassume tutta la strategia della comunicazione.&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anche se partecipare al Salone del Mobile e al Fuorisalone \u00e8 un\u2019abitudine per molti di noi, va detto che ogni evento \u00e8 sempre un caso a se\u2019, una sorpresa  e si parte sempre da zero per tessere un canovaccio di efficaci relazioni pubbliche. Le installazioni creative dei designer e delle aziende che ci partecipano richiedono sempre un progetto strategico dedicato con un approccio simile a quello che si ha quando si visita per la prima volta una citt\u00e0 e si apre una cartina per capire tutto quello che c\u2019\u00e8 da vedere. <\/p>\n","protected":false},"author":1,"featured_media":1602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2800],"tags":[2930,2940,2946,2936,2937,2943,2875,2944,2939,2945,2938,2941,2897],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il successo delle Food Pr in salsa coreana Ssamjang - Encanto PR Blog<\/title>\n<meta name=\"description\" content=\"Le Public relations attorno a un tavolo di un noto chef, il nostro paese ne ha fatto la storia senza neppure rendersene conto, per questo le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/il-successo-delle-food-pr-in-salsa-coreana-ssamjang\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il successo delle Food Pr in salsa coreana Ssamjang - 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