{"id":1481,"date":"2021-09-13T16:49:49","date_gmt":"2021-09-13T15:49:49","guid":{"rendered":"http:\/\/www.encanto.biz\/blog\/?p=1481"},"modified":"2021-09-13T16:49:51","modified_gmt":"2021-09-13T15:49:51","slug":"our-yachting-press-office-combines-expertise-in-niche-journalism-with-lifestyle-and-the-international-boutique-pr-network","status":"publish","type":"post","link":"https:\/\/www.encanto.biz\/blog\/en\/our-yachting-press-office-combines-expertise-in-niche-journalism-with-lifestyle-and-the-international-boutique-pr-network\/","title":{"rendered":"Our Yachting Press Office combines expertise in niche journalism with Lifestyle and the International Boutique PR network"},"content":{"rendered":"\n<p>Communication is a&nbsp;<strong>need<\/strong>, nobody can avoid it.<br>How you do it makes the difference.<\/p>\n\n\n\n<p><strong>Boating<\/strong>&nbsp;is a luxury product and, consequently, press office activities cannot be limited to specialist magazines but must include lifestyle and obtain coverage in target publications that set trends in fashion as well as in design, in an integrated communication mix aimed at the target market. A yacht is among the most luxurious pleasures: it represents an international status symbol and, as such, the communication strategy must take this into account together with the specific dynamics of the contemporary luxury market.&nbsp;<br><br>To reach the selected target audience communication must be fluid and specifically tailored.<\/p>\n\n\n\n<p>In the age of digital communication, the press office world has been able to adapt to new scenarios and continues to be crucial, remaining the most requested service. In today\u2019s historical context where unfortunately for the time being personal contact is restricted, it has become crucial to identify innovative, seductive and creative approaches to communication. Consequently, the impact of wording and images has become increasingly more powerful.<\/p>\n\n\n\n<p>In this regard,&nbsp;<strong>Encanto<\/strong>&nbsp;is pleased to inform you that its Yachting Section is fully operative, with a number of new international communication projects that are customized and tailor-made, exactly like the luxury yachting world.<\/p>\n\n\n\n<p>Encanto Public Relations&nbsp;is linked to&nbsp;Pr Boutiques International, a global network present in 45 countries around the world that specializes in communication and media relations, for those requiring a carefully targeted and diversified strategy.<\/p>\n\n\n\n<p>A team of professionals collaborate with the agency to strategically assess customer needs and innovate the portfolio of services by combining Media Relations with Augmented Reality projects, 3D Video, Video Mapping, and the directing and scenography of real and virtual events.<\/p>\n\n\n\n<p>For its&nbsp;<strong>Yachting Department<\/strong>, Encanto avails itself of the expertise of&nbsp;<strong>D\u00e9sir\u00e9e Sormani<\/strong>, a journalist in the&nbsp;<strong>nautical sector<\/strong>&nbsp;and&nbsp;<strong>yacht design<\/strong>, with over&nbsp;<strong>30 years<\/strong>&nbsp;of professional experience and collaboration with the most prestigious nautical, design, architecture and lifestyle magazines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communication is a&nbsp;need, nobody can avoid it.How you do it makes the difference. Boating&nbsp;is a<\/p>\n","protected":false},"author":1,"featured_media":1346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1028],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Yachting Press Office combines expertise in niche journalism<\/title>\n<meta name=\"description\" content=\"Boating is a luxury product and, consequently, press office activities cannot be limited to specialist magazines but must include\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encanto.biz\/blog\/en\/our-yachting-press-office-combines-expertise-in-niche-journalism-with-lifestyle-and-the-international-boutique-pr-network\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" 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