Sensory Values gives your Senses what they want
By Darby Formichella
Sensory Value is an international market research consulting firm that helps create unique sensory experiences that change customer buying behaviors to improve the perception of the brand. This company helps the food and beverage industry by specializing in sensory analysis and product strategy through two of their programs, SensoExpertLab and SensorySpectrum to benefit their company’s reputation.
The Sensory Value brand helps to take the sensory properties from the food and beverage being dealt with and identify their assets to better accommodate the customers needs. This is unique to the food and beverage industry because this gives them the opportunity to help companies thrive in different markets across the globe. Allowing an analysis that can help to distinguish the exact ingredients including what should be taken out and what should be added can be the newest and more innovative things for the food and beverage industry. All areas of the world may eat similar or even the same thing but can taste different due to alterations and adaptations to the environment and this company helps to spot those difference and enhance them.