Korea Week 2020: online edition
The Republic of Korea have been one of our most prestigious clients for six years now. we have been working directly with the Ministries of Culture, Trade and Agriculture in Seoul and here in Italy for the Korean Cultural Institute, the Consulate in Milan and the Embassy in Rome. We managed international events such as Expo Milano 2015 and every year we take care of the press office and the public relations for Milano Design Week and for all Korea Weeks hold in different Italian cities. This year, because of Covid-19, all activities are virtual.
The Korea Week 2020, which took place from October 25th to 31st in live streaming, included events with important Food Influencers, K-Pop dancers and singers and with Korean film directors and artists.
On average, the Italian press always enthusiastically welcomes this kind of initiatives. For the last Online Korea Week we had 150 articles corresponding to 651.490 thousand euros.